Search Engine Industry

In the billions $ industry of search engines there is a sever competition. Google has 36.8% and Yahoo has 26.6% of US search engine market. but as search provider the share of google is 54% and yahoo's share is 41%. (some search engines are not search provider, they use other search engines' facilities for doing the search). In this competition every search engine tries to add more features to its services to absorb other engines' customers. Besides big search engines there are many small and specialized search engines which has interesting features. for example for personalizing the search results, ujiko.com has an interesting Love & Hate feature, a9.com has some other personalising fatures, groxis.com visualises the search results, mooter.com visualises the results in another way, clusty.com presents the results with clustering.